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We want to make sure Fox Soul provides that, that you could really be comfortable to talk about things that are really on your heart. This is original and this was real talking this is conversation that maybe you and your best friends or family members would have which you would never be comfortable to say on any other platform. That was always the method of what I felt like was going to differentiate us from all the other streaming platform that was out there, but also content that wasn't just regurgitating things that you've seen on broadcast and so forth. And then you also see the celebration of it. And that's what our hard-hitting content comes from. We wanted to celebrate our rhythm, but also celebrate our blues. We wanted to be a place where you speak from your soul to our soul, we speak to your soul. The idea was, whatever it is, however, we want to take the deeper dive and not just broadcast content, but to build a community where we feel safe to have conversations about things that we normally would only talk about in the privacy of our own homes. So if you see some of the content that we currently have, we are still beginning to build this thing. I set out to say, "Listen, if we're going to do this, we have to do it about all of us, the totality of who we are." We're up, we're down, we're survivors, we're winners. We're more than just sports and entertainment. In the beginning, my real thought was the fact that I wanted to celebrate the totality of the black experience. Was the vision for it to have a variety of shows alongside more hard-hitting talk show topics?
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What Fox Soul turned into reminds me of a lot of the local programming I used to watch growing up.
KEYSHIA COLE YOU PRODUCER TV
DuBose is an industry vet, with a string of reality TV hits ( Keyshia Cole: The Way It Is, Run's House, Tiny & Toya, The Michael Vick Project, just to name a few) under his belt. With stars like Keyshia Cole and Claudia Jordan featured regularly alongside everyone from Da Brat to Lisa Evers, it's a mix of star power and real talk that you're not getting anywhere else, and it's all been spearheaded by Fox Soul Head of Programming and Executive Producer James DuBose. That's where Fox Soul, Fox TV's first OTT ( "over-the-top," aka being delivered directly to viewers via the internets), ad-sponsored (read: free!) streaming service dedicated to the African American community comes in.įox Soul, which currently airs weekdays live from 6PM to 10PM (PST), is a focused mix of talk shows diving deep into topics within the community (with both experts and celebrities), live music and comedy performances, and celebrity news that speaks to African-American life on a day-to-day basis. The problem? Most news outlets and organizations either don't speak to YOU or don't have YOU behind the scenes, making sure that your community and its voice are being properly echoed where they're needed most. For good or ill, we're being bombarded with information at a lightning pace the "24 hour news cycle" is very real.